How to distinguish a sustainable product?

November 3, 2018 9:30 pm Published by Leave your thoughts



Often we find the question about how you can positively influence our behavior in the environment; concerned about our planet and how to help reduce the main problems affecting, we decided to buy products that claim to be sustainable, that is(that is to say) which they are towards the environment but, You really are? The next time you find yourself in front of a product or food that has a label of "sustainable" product and not know if I buy it or not, cuestiónalo on some aspects.

But first we must be clear about what we talked about in our previous blog - If you have not read we recommend that you do, so that together we can better understand this topic – Sustainability is fulfilled, when a product from pre production is targeting not only as this will unfold on the planet and to be once it finishes its cycle duration, It is also concerned about the quality of life of people who make them while employment is generated.

So, how to know if we are contributing to sustainability while buy a certain item?, it is essential to look at the price, Is it accessible to all socio-economic strata? If the answer is No, better leave it there and go on your way. We can find a variety of products claiming to be created with recyclable materials, but that has to keep pace with its price, because not all sustainable products have to be expensive, but not like making a change when it can be bought for a lot of citizens; electric cars, They are a solution to the pollution problems generated by a conventional auto, but how many can afford to buy one.

Note the product labels, if too many compositions have long (foods), They are colossal (appliances or vehicles), It has a caution for toxicity (cleaning items) or bring no proof Product, es una indicación clara que aquello que pensabas comprar no es lo que aparentan y no contribuyen al medio ambiente, remember, that label startle the word "bio", “eco”, "Organic" does not make them automatically sustainable. One of the signs by which we can trust when buying a product, is the absence of chemical additives in food, few ingredients in their preparation, Simplicity in design, freshness and saleability bulk.

Things we consume, we buy, items which we appropriate can be 100% sustainable, but it depends on us, use and how the handle. Our unmeasured way to buy, our performance against that product, as we get rid of the, It is what makes change.

All contribute our grain of sand, sustainable living is part of an identity we choose and decided to keep with ours and our surroundings.

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This post was written by ficidet


October 23, 2018 10:53 pm Published by Leave your thoughts




In colombia 17 decade 100 citizens are poor, so to the latest report by the DANE and even between 2010 Y 2017 near 5,4 million people managed to get out of multidimensional poverty, ie that already have basic needs such as: feeding, living place, health and education, there's still a long way to go.

That is why in order to help counter issues such as poverty, education, gender equality, health and environmental care, the United Nations Development Program designed the Sustainable Development Goals (ODS) which as its name explains is a set of objectives to be taken into account to achieve a higher quality of life and well-being among communities and for current and future, creating opportunities for participation violated the social groups.

By supporting organizations, ventures, sustainable business enterprises, The ODS seeks to help as a starting point to combat poverty, because these business models spliced ​​seamlessly with the idea of ​​green living and social purposes, that is to say, It is a profitable business idea with reusable materials that are capable of reducing the environmental impact, ensuring a balance between economic growth and social welfare.

Likewise, the concept of sustainability helps in the emergence of new jobs while cares for and protects the environment, An example of this idea, MACARITO company is located in Tinjacá, Boyacá, which works with peasant families in the area dedicated to producing and selling sundried fruits using only Colombian fruits. Juliana Arias creator of the brand, It says its goal is to change the lives of working families with them, while they are producing natural Snacks.

Companies like Nutresa, Sura, Cementos Argos and have stood out for their sustainability strategies, which focus on implementing policies of ethics and responsibility, ensuring decent employment, rational use of natural resources and promote social welfare.

Doing part and support a sustainable business, help not only workers but the entire society benefits from the positive consequences given to their work or functions, that is to say, There is a fee to the community. Decrease the social and economic gap between individuals, creating an environment of peace and prosperity. In addition to increasing access to equal resources so the more people.

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This post was written by ficidet


August 9, 2018 4:39 pm Published by Leave your thoughts


There are many ways to have successful business models, but something is making some more attractive and powerful, not only for being innovative or have aggressive marketing campaigns, the truth behind the success of these companies is how they are working hand in hand with sustainability, contributing to society and helping the planet through a concept called green market life cycle approaches.

These companies offer goods and services for social purposes and ecological, always promoting the welfare of the community, partners and consumers. This is achieved by the changing patterns of thought and stems from a change in consciousness and behavior in all persons involved with companies.

When a business model promotes competitiveness broad sustainability, It focuses on specialized niches and attracts investment funds and financial. In a nutshell it becomes more attractive due to the implementation of responsible practices respecting natural resources.

If your company or the company where you work is a sustainable model and you are part of a sustainable community and if you are not yet a party we invite you to adopt these practices to make our society and world a better place.

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This post was written by ficidet

Can you make money with sustainable practices?

July 4, 2018 11:31 pm Published by 3 Comments

Can you make money with sustainable sustainable practices?

To answer this we must understand that sustainability is a set of objectives called by the United Nations: (ODS, Sustainable Development Goals), This table defines actions that determine group an overview of world we want.

"The ODS are inclusive agenda. Address the root causes of poverty and unite us to achieve a positive change for the benefit of people and the planet ".

Having stated the following, in Colombia and Latin America we see several successful examples of companies with implementations and sustainable actions, which they have become replicable models and awarded internationally and obviously leaving significant profits to its creators.

Here are some of those examples:


Implement a business model human management, social responsibility to its employees and friendly actions to the environment from the inclusion of farmers, farmers, recovery of natural areas and reforestation. Creativity and desire to innovate have been key to keeping what today is Crepes & Waffles, without losing its original identity.

Currently Crepes & Waffles es una empresa que se ha destacado por su posicionamiento y competitividad tanto en Colombia como en el exterior, while has been commissioned to provide a personal and professional development to employees with programs and courses inspired by his philosophy of making art.


It is a company that transforms the recycled plastic and agro-industrial wastes in sustainable profiles to produce architectural finishes and furnishings, also they can be used in different applications, ideal for outdoor.


What is Green Glass?
Green Glass is to demonstrate that the glass is not garbage, It is to recognize the work of grassroots recyclers, It is to make people stop buying recycle and harmful things to the world. It's making the world every glass bottle is!

What was the problem that visualized, that impelled to create this project?
Are produced 5 million glass bottles a day. And hopefully it recycles 10%. The industry pays very little for the price of a kilo of glass, so nobody Board, or recyclers base.

How is your business model?
Stock up glass bottles that were saved from the garbage recyclers base. To transform them into the best glasses in the world, we bring to our workshop where we work under the principles of company B and Fair Trade, then sell Worldwide! We have exported to 10 countries, and we are present in local, hotels and restaurants more “cool” Santiago de Chile.

These three companies are a clear example of sustainable development practices can help improve the planet, managing to be recognized worldwide and being very profitable financially.

Please write to leave comments and be part of the sustainable community FICIDET.

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This post was written by ficidet


June 18, 2018 4:13 pm Published by 3 Comments


Before starting with today's topic, we must remember how important our planet and the impact on the following three words reduce, reuse and recycle.

Now to get down, we know that recycling is a commitment to our planet, It is also a process by which we can help reduce pollution and accumulation of garbage, But do we really know is? And what does all its symbolism?.

What is recycling?

Textually recycling is to turn waste into new products and reduce consumption of new raw materials affecting the ecosystem. While this is true we must go beyond, recycling is: Opportunity to change our habits, It is the responsibility of your environment and ecosystem, is life because caring nature, It is time that lengthens the life of the planet and future because it gives opportunity to new generations.

Recycling Symbols

The origin of these symbols comes from recycling 1970, when the first one was created with a triangle (based on the symbol Möbius). This international symbol contains 3 arrow, they mean 3 steps of the recycling process: collection, very process of recycling and buying these products and recycled.
The call Möbius Loop, It has two versions. Which it includes the percentage symbol, It refers to the percentage of recycled material containing the residue. If the figure is the Mobious is within a circle, It means that part of the product or packaging materials were recycled.

Another of the most international symbols, is the Green point, created in 1991 in Germany and was also adopted by other EU countries. In 1994, Member States decided to make it the mark for the European Directive on Packaging and Packaging Waste.

Tidyman It is the symbol that motivates the user to be responsible, and to deposit the waste in the right place for it.

Waste paper can come with its own symbol, but also with the triangle Möbius Loop. Recycle waste paper is essential if we want to protect the environment and prevent deforestation, by recycling and buying recycled paper products, contribute to this.

With this symbol, it is explained to the consumer is important to deposit the glass container in the container indicated so that it can be recycled. The glass has an unlimited recycled, and if it is not recycled can remain 4000 years without disappearing, although its components are natural materials which is less polluting than the waste plastics.

The symbols found in plastic containers, They are numbered 1 al 7. He 1, is the most common and easily recyclable, but be careful when found in water bottles, as it emits toxic if it is filled several times, something little known by the consumer. further, recycling is limited.

The numbers 1, 3 (the famous PVC), 6 Y 7 They can be also toxic. He 7, the rest is plastics uncatalogued, as DVD's, Sunglasses, PC´s, etc. It is worth knowing that, for example, he 3 and the 7 They are forbidden to make baby bottles and other baby products.
He 2, 4 Y 5 They are the safest plastics.

electronic waste

For recycling electronic waste such as batteries, batteries ... and separate collection of batteries, You have to follow the sign indicating that they are recyclable and place them in clean points or collection areas indicate.


Their containers are red and here products are deposited as aerosol sprays, insecticides, used accepted ... those considered waste of certain dangerous.


Acts in the present thinking ahead.

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This post was written by ficidet